ryantxr

In an article on The Next Web, Nancy Messieh reports on a Nielsen study that shows Android as the dominant operating system.

google apps dominate the indian android experience

Smart phone purchases have exploded in the country. In the last quarter, Android earned the number one spot for shipments. 

Nielsen shows that 25% of users' time is spent using Google’s own apps. Other apps take up the remaining 75%.

Most of the time is spent in android market which is unremarkable. You tube appears to be the real winner where users sped 21% of their time there. These are followed by GMAil, GoogleTalk and Google Maps.

Facebook is the leading social application. No surprises there. After that it is Google that gets the most attention. GPS, Video and email are all winners for Google. Android is well integrated with Google's products so there is a natural tendency to use its products. And it isn't so much that the applications are tailored for the operating system.  Anyone can make an application that integrates into Android just as well.  It is more a factor that the applications are already there.

The study also showed that Google also won on time spent on apps, winning out in Search, GPS and email.

Notice that Google has almost no presence in chat and Social networking.  I am sure they don't care so much about chat.  But they are super hungry to change the social networking numbers in any way they can.

Looking at the breakdown across age groupd, the numbers do not vary much.  There are some spikes, particularly in Seach where the 40+ category is noticeably higher than the other age groups.

It would be interesting to see a similar breakdown from different countries to see how different regions are reacting as more smart phones are come into play.